Our approach

First of all, the Trust Index employee survey gives you reliable insights about what is going on in your organization. Based on this, you can engage in a conversation with your employees and define concrete areas for improvement.

Second, you can receive recognition for being a good employer if you meet the conditions for certification. We offer certified organizations extra visibility on our website and social media channels.

Third, the Great Place To Work For All model provides structure and concrete tools to improve your organizational culture.  

Finally, you become part of a relevant network and we provide you with inspiring content about good employment.

This varies per organization, but usually the preparation of the survey takes 6 weeks. Then the survey is open for 2 weeks.

Immediately after the survey closes, you can view the results and hear whether your organization is certified. This means that your organization can be certified in 8 weeks. 

After that, you start working with the results yourself. During this phase, your Customer Success Manager will check in with you regularly.

Our approach is based on the belief that simply being a good employer is not enough. An organization must be a great place to work for all, regardless of who you are, what you do or where you come from.

Our Trust Index employee survey is based on empirical research, universally applicable and conducted annually at approximately 10,000 organizations worldwide. This survey measures more than just satisfaction: it measures trust, pride and joy.

Every organization can participate and become a great place to work. 

On average, an organization in the Netherlands scores 58% on the Trust Index. Achieving a score of 70% or higher is therefore a real achievement. Moreover, a score lower than 70% is not a loss, but a starting point to work on your organizational culture.

Are you hesitant to participate because you think your organization does not yet score high enough? Then start with a baseline measurement to gain insight into where you are now, so you can start working on the right themes.

We do not disclose which organizations do not achieve certification.

A Customer Success Manager is your first point of contact and supports you throughout the process.

• Before the survey: during the online onboarding, you'll meet one of our Customer Success Managers and you'll discuss commitment, goals and the timing of the research.

• After the survey: during the online navigation your Customer Success Manager will take you through the results of the survey.

• During the follow-up: your Customer Success Manager will regularly check with you how improvement plans and actions are going.